Meet Santa

Google searches for Santa have been down over the last three years with connection to Santa on the decline.
To make matters worse, it's harder than ever to meet Santa right now: there's a severe Santa shortage and IRL visits are unsafe due to the spread of the Omicron variant.

But what if it was always hard to meet Santa for some kids?
That’s a lot of Holiday magic untapped. It got us thinking.

Edelman New York

Jeremy Bernstein (ECD)
Daniel Bremmer
Sydnie Felton
Director: Jay Buim